Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for a Fan Engagement Executive to join the team and support an exciting period for fan engagement at F1. Reporting day to day to the Fan Engagement Manager, the main purpose of the role is to support data growth, fan engagement and the F1 Fan membership program.
Main Duties and Responsibilities:
- Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
- Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights - including reward strategy and competitions.
- Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
- Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
- Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
- Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
- Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.
- Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
Specification Essentials:
- Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles
- Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
Division:
Commercial
